We will examine traditional (e.g. patient reported outcomes) and non-traditional (e.g. social media) approaches to collecting patient insights that were mapped into a framework modeled around Development Decision Points (DDPs) and milestones. During this webinar we will be highlighting approaches based on the relative prevalence of clinical, economic, functional, behavioral and perceptional data and the efficiency for insight generation. We will look at a published retrospective analysis conducted across 17 case studies from early-development, peri-launch and post-market programs to explore the impact of traditional and non-traditional approaches on patient access.

View Here: Improving the Patient Journey: Leveraging Novel Social Media Data to gain Insights into Patient and Caregiver Reported Outcomes

Duration: 44 MInutes